Marketing of services lecture notes

Service Marketing mix adds 3 more p's, i. In the store we sell hope. The main focal point in marketing is customer needs. Acquisition pattern analysis for customer relationship management Paas, Chapter 6: Also professional services have credence qualities.

Listing of Class Notes, by Chapter.

For example, dentists create and dispense almost all their services at the S. An important marketing task is to set standards to improve quality of services provided by employees and monitor their performance.

Marketing of Services Notes

Download files for later. Services can be classified based on the extent of the consumer contact: Make sure the differences are meaningful to customers, so that your product is preferable to the others available. Therefore must make sure that multiple employees are capable of performing the same tasks.

It is largely intangible i. For example a doctor that is booked for only two hours a day cannot later work those hours— she has lost her economic opportunity.

Lecture notes Services Marketing Management, Lecture 1-7

Quality is conformance to requirements Value-based: Before embarking on your marketing strategy, establish common ground by agreeing definitions and purpose. Most services operate from multiple locations so that they can cater to the surrounding geographical area.

A marketing strategy provides organisation with shared vision of the future. No enrollment or registration. Often, interesting creative links result. Also, services are not generally capital intensive, and thus entering a service sector is not at all difficult.

The availability of interaction with an employee as a fall-back option in the case of forced use of a TBSS will lead to a more positive attitides toward using TBSS and b more positive attutudes toward the service provider Hypothesis 6: It is 20 Booms, M.

All economies are service economies 6. For example, a vacant seat in an aircraft or an unbooked room in a hotel etc. Why should customers buy from us rather than from our competitors.

Most products fall between these two extremes. This trend is also visible in developing countries like India. We don't offer credit or certification for using OCW.

The strategic elements must be understood by every member of team in order to assure the marketing success. Airlines use an aircraft. To overcome this, consumers tend to look for evidence of quality and other attributes.

Lawyers until ; when the US Supreme court struck down such prohibitions as against freedom of speech Non-commercial services - charities, public sector leisure facilities.

We can call it hard selling. Use OCW to guide your own life-long learning, or to teach others. Service Marketing Management Lecture 1; Introduction and foundations for service marketing Chapter 1: Introduction to services, Vargo and Lusch (), & Chapter 2: Customer behavior in services.

Chapter 1: Introduction to services A useful way to distinguish between goods and services is to place them on a continuum from. American Marketing Association defines marketing as: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

About the Marketing of Services Notes/Ebook. BBA|mantra`s Marketing of Services Notes/E-book will serve as concise textbook for BBA/BBM/BMS/MBA and other management students and will provide a brief knowledge on various concepts of Marketing of Services.

Services marketing notes 1. SERVICES MARKETING Module 2 FOCUS ON THE CUSTOMER Faculty: Kerena AnandA] TWO MARKS QUESTIONS1. Systematic Generation of Incremental Improvements to Existing Products and Services Traditional Marketing Research Concept Generation Techniques Traditional market research techniques are most advanced in consumer products fields.

Listing of Class Notes, by Chapter. Marketing, a Focus on the Customer: Chapter 1 Notes; Marketing in the Organization: An Overview: Chapter 2 Notes; The Changing Marketing Environment: Chapter 3 Notes; Consumer Behavior: Chapter 6 Notes; Marketing of Services: Chapter 24 Notes.

Marketing of services lecture notes
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Class Notes for BUAD , Introduction to Marketing